On Friday 12th May, the fourth race of the final day at the 2017 May Festival at Chester Races will be the Sustainable Group (UK) Ltd Handicap Stakes.
The company has been attending the three-day festival for well over 20 years now, and - extending a tradition that began in 2013 - it will also be attending as race sponsor. Sustainable staff, clients and stakeholder partners have long enjoyed the race day hospitality, but the growing association between the company and Chester Races also serves a useful commercial purpose; extensive coverage in broadcast, print and digital news media help to keep the Sustainable brand in the public eye.
"The May Festival is always entertaining," said company chair Derek Horrocks. "For us, it's an opportunity to meet with clients and supply chain partners in something other than a strictly professional environment. Appearing as sponsor is also very useful, providing national exposure for the Group and helping to strengthen our brand identity. We're certainly looking forward to this year's event, and I'm sure we'll be attending again in the years to come."
The Sustainable Group (UK) Ltd Handicap Stakes will start at 15:30.